Bruce Designer Consignment
Digital Designer
Jun ‘23 — Jan ‘24
Digital Designer
Jun ‘23 — Jan ‘24
Taking into account the niche global audience that Bruce attracts, the website stands as a visual heavy, minimalist shopping experience for buyers seeking their next designer piece. Similar to that of the in-store experience, the site spotlights new arrivals and provides information on how buyers can consign items with Bruce. With fresh new photography including a consignment guide and store directory, the new site establishes a standard for the brand's digital presence moving forward.
Aesop Fragrance Comparison Tool
Global Digital Interface Designer
Nov ‘21 — May ‘23
Global Digital Interface Designer
Nov ‘21 — May ‘23
The Fragrance Comparison Tool was designed to assist in customer decision making by providing comparison points between Fragrances, our most challenging product category digitally. The tool may inform the users purchase decision or prompt a store visit to try the scent in person. I was responsible for designing an accessible (WCAG AA standard minimum), useful and brand aligned MVP experience, aligning with the Creative Team, the Head of Fragrance, Creative Director Ai Kato and external stakeholders to ensure digital representation of Fragrance adhered to brand-wide visions for the category growth.
Aesop Category Page Experience
Global Digital Interface Designer
Nov ‘21 — May ‘23
Global Digital Interface Designer
Nov ‘21 — May ‘23
As UI Designer on the Category Uplift project, my role was to design a richer brand and product content experience that aligned with our retail approach and helped guide customer decision making to purchase on Aesop.com. As the voice for brand visuals alongside UX designers, I played a key role in maintaining design consistency with our Aesop Design System. I was responsible for presenting design decisions in communications with stakeholders, completing interactive high-fidelity prototypes for testing, UI specifications for developer handover, and adding all final components to our Figma Design System.
Mirobolus at alter.ego
Exhibition Poster Design
Seoul, South Korea
2020
Exhibition Poster Design
Seoul, South Korea
2020
Hand illustrated, scanned and riso printed poster for Mirobolus exhibition at Alter Ego gallery in Seoul, South Korea. The brief was to create an aged/original poster from the Mirobolus Macadam Cie exhibition in Paris 1945 by Jean Dubuffet. This exhibition showed Kim Joeun's ceramic and illustrative works from July 15—August 29 2020.
ACOFFEE
Graphic Designer
Apr — Oct ‘21
Graphic Designer
Apr — Oct ‘21
ACOFFEE Packaging Design
Graphic Designer
Apr — Oct ‘21
Graphic Designer
Apr — Oct ‘21
Comprehensive packaging design, product development and merchandise direction for ACOFFEE. Building from their minimalist foundations, I developed a refined and purposeful brand identity with playful elements and sleek colours, linework and korean text additions, bringing together the roots of ACOFFEE tied with it's Melbourne foundations.
Klay
Physical Gift Card Design
NZ
2023
Physical Gift Card Design
NZ
2023
Illustrative physical gift card design for Klay - a NZ based online store. Double sided Envirocare 100% recycled 250gsm cards with 2 colour printing alternating in colour front and back, riso printed by Neighbourhood Press. I also designed a custom translucent (compostable) envelope that Klay would sew closed along one edge.
Henrietta Harris
Illustration Design
NZ
2020
Illustration Design
NZ
2020
Handwritten script and masthead for Auckland based painter Henrietta Harris' newly designed website. Commissioned through Nicole Miller-Wong. Created based on a brief for an almost illegible 'About' page for necessity, not functionality. As an additional art piece and effort to retain anonymity.
Like Minded Cafe
Branding & Paraphernalia Design
Ulsan, South Korea
2020
Branding & Paraphernalia Design
Ulsan, South Korea
2020
Cafe print paraphernalia and social branding for Ulsan, South Korea based cafe ‘Like Minded’. The posters are used on the window of the cafe, with printed papers and stickers for food and service inside. The brief was to create a cute, fun and colourful feel with reference to Melbourne cafes.
Memento Market
